James Bond is a symbol of indulgence

A core part of the appeal of Bond movies is the way they portray the luxury of Bond's lifestyle. Bond lives in excess - a world of wealth, luxury cars, high-tech gadgets, and beautiful women. The gadgets he uses are completely out of budget for most people. Aston Martin has created a James Bond car, complete with gadgets, which is worth some £3.3 million. ^[1] This shows the excess and wealth behind James Bond's lifestyle. This luxury and glamourization of greed is immoral. Living this way is portrayed as a virtue when it is simply vacant worship of capitalism. These movies portray Bond as a figure to be imitated, but his luxurious lifestyle should be rejected. The James Bond films are also exhibiting an increasing overindulgence in violence. A recent study showed that in the 2008 Quantum of Solace there were 250 acts of violence compared to 109 acts of violence in the first James Bond film.^[2] This may reflect a trend in films showing more violence, but does not take away from the fact that the franchise is becoming more and more violence-orientated. James Bond also continually displays an overindulgent attitude towards women. Estimates put the number of young women he has slept with at 52.^[3] His womanizing ways are legendary, but may, in fact, be a harmful stereotype. Young men seeking to emulate James Bond may display misogynistic tendencies and view women merely as objects of playthings. The James Bond films encourage this attitude as the Bond Girls have derogatory names like 'Pussy Galore'.

[P1] Overindulgence is fundamentally wrong. [P2] James Bond portrays a life of material overindulgence. [P3] James Bond portrays a life of overindulgence in violence. [P4] James Bond portrays a life of overindulgence in women. [P3] James Bond is a problematic figure.