The Until Tomorrow Challenge

The “Until Tomorrow Challenge” involves posting an embarrassing photo of yourself with the caption reading “Until Tomorrow,” without any other text. They can’t provide any other explanation for why they posted the picture. For each person that likes that post, the person who posted the photo sends them a direct message telling them to post their own embarrassing photo and leave it up for at least 24 hours. The original poster can delete their embarrassing photo after 24 hours. This challenge has been taking place mostly on the social media platforms Instagram and TikTok. There were over two million posts under the hashtag #untiltomorrow on Instagram at its peak, making this a very popular challenge. Unfortunately, since most people delete their posts after 24 hours, that number has since gone down. There doesn’t seem to be a definitive origin of the “Until Tomorrow Challenge.” People began posting about the challenge around March, after quarantine had started. To amass over two million posts in this short period of time is quite impressive and a key aspect of this challenge’s success. This challenge has probably been successful since it’s very easy to complete and since it is accessible to basically anyone besides those who are too insecure to share embarrassing photos of themselves. ^[1] Though there hasn’t been any big celebrities participating in this challenge, perhaps its accessibility to any average person is part of what makes it so successful. You don’t need to be a creative or athletic person to complete this challenge, and completing the challenge requires very little time and effort. Additionally, it’s a fun way to see a different side of your friends and to show off a sense of humor to your social media following. Lastly, this challenge is light-hearted and widely appealing, unlike other challenges that align with certain fundraising groups or ideologies that may dissuade some people from participating.