infidelity

Sexual attraction intensifies when a person feels valued. Men cheat because they feel increasingly validated by the attention of other person.

There is a significant link between cheating and relationship dissatisfaction.

There is no single cause for infidelity. Just as every relationship is unique, so are the causes for betrayal.

Infidelity takes place when a woman chooses to lure a faithful man away from their unsuspecting partners.

Strength. Virility. Bedpost notches. Men are socialised into aspirations of a "male ideal". This can lead to cheating, as a type of performative masculinity.

Infidelity begins with lust. This results from a man projecting his own fantasies onto the object of his desire.

Humans are meant to have multiple partners at any one time. No wonder people end up cheating.