love

Research shows that rates of female infidelity are increasing, while men are cheating less.

Infidelity begins with lust. This results from a man projecting his own fantasies onto the object of his desire.

Women choose to fall into the "other woman" role as an expression of their sexual liberation and freedom to submit to their desires above all else.

Humans are meant to have multiple partners at any one time. No wonder people end up cheating.

There are a limited number of emojis. Therefore, as people increasingly use them to express emotions, their emotional range becomes defined (and restricted) by available emojis.

Men are more likely to cheat, because men prefer younger women. The attraction to younger women is backed by scientific evidence.

Research shows that people now make assumptions about other people and their personalities, based on their emojis use.

The genetic distinction between how many children men and women can have, is the key genetic difference at the heart of this debate.